BMW Driving Experience Center, Incheon, Südkorea. Turn key planning of the dynamic marketing platform

Services:

• 2.400 m handling track
• on demand 2 section handling track with up to 7 track variations
• hill extension track
• multiple course
• circular course, ø 90 m, incl. irrigation and water obstacles
• dynamic course incl. kick plate, irrigation and water obstacles
• X-drive course, 8 modules
• 6 separate presentation modules
   

Key Facts:

• 2.400m total track length with
• 7 track variations
• 235.000m² total area (23.5ha)
• 53.000m² asphalt area
• 5.800m² irrigated area
   

Goal:

• driving experience and pleasure of driving
   

Client:

BMW Group Korea

Weiterführende Informationen:

Youtube Videos:

BMW M Track Days Korea 2014 - M TaxiBMW Korea Driving Center - Betrieb, September 2014BMW Korea Driving Center - Betrieb, August 2014BMW Korea Driving Center - Eröffnung, Juli 2014BMW Korea Driving Center - Spatenstich, Juni 2013

Downloads

BMW Korea Driving Center Eröffnung

Photography Copyright:

• BMW Group Korea
• Ingenaix